FS Commercial Division Showroom | Case study | Fitness Superstore

While our previous showroom certainly did the job when it came to putting our premium equipment range in front of our clients, the fitness industry is always progressing and evolving, and the setup just didn’t mirror the modern-day commercial gym anymore.

With our commercial offering expanding rapidly, and the recent announcement of exclusive distribution rights with leading equipment manufacturers, we set out to redesign the space and create a state-of-the-art showroom that effectively demonstrates our unmatched product range.

The showroom also had to be somewhere that our staff could benefit from too—a place they can train from after hours, using some of the best equipment on the market.

First, our commercial team handpicked the products to be featured in the showroom before Jordan, our Northampton Store Manager, created a 3D design to nail the floorplan. The equipment was thoughtfully positioned to maximise the space and flow just like a real training area should. New flooring was laid, lighting installed, and walls painted to bring the interior back up to date.

Leading the equipment selection was SHUA Fitness’ popular 68, 69, 88 and 89 Series selectorised and plate-loaded strength machines, plus their premium line of treadmills, exercise bikes and ellipticals.

REP Fitness’ modular and customisable 6-post PR-5000 Power Rack also features, alongside a selection of their patented benches. The cardio options are enhanced by Body Power TITAN’s innovative RowMaster Rowing Machine, SkiMaster Ski Machine and CurveMaster Pro Curved Treadmill, plus heavy-duty options from Spirit, too.

The commercial showroom is the perfect location for face-to-face interactions with our customers and allows our commercial sales team to discuss projects in detail. The equipment selection is vast, with cardio and strength options to suit clients from all verticals.

If you’re working on a commercial gym project—whether that’s a leisure centre, a school or workplace gym, a healthcare facility or a private studio—our commercial showroom is the place to start. Book your appointment to visit the commercial fitness specialists. 

“We are proud of our new commercial equipment space (to complement our 10,000sqft consumer showroom) and we are very excited about its ongoing benefits to staff and customers.” —Daniel Crawford, Retail Marketing Manager.